Kenmore, a brand synonymous with household appliances for over a century, holds a special place in the hearts of many Americans. From washing machines to ovens, Kenmore has been a trusted name in kitchens and laundry rooms across the country. But in recent years, a cloud of uncertainty has settled over the brand, particularly regarding its refrigerators. So, the question lingers: Do they still make Kenmore refrigerators? The answer is a bit more complex than a simple yes or no. Let’s delve into the fascinating history of Kenmore, its current status, and what the future might hold for this iconic brand.
A Storied History: Kenmore’s Rise to Appliance Royalty
To understand the present, it’s crucial to appreciate Kenmore’s past. Kenmore wasn’t born as a standalone appliance manufacturer. Instead, it emerged as a private-label brand for Sears, Roebuck and Co. in 1913. Sears, recognizing the demand for reliable home appliances, decided to create its own line, contracting with various manufacturers to produce goods under the Kenmore name. This strategy proved remarkably successful.
For decades, Kenmore appliances were primarily sold through Sears stores and catalogs, becoming a cornerstone of the retailer’s dominance in the American market. The brand’s reputation was built on quality, durability, and affordability, making it a popular choice for families nationwide. Kenmore refrigerators, in particular, became a kitchen staple, known for their dependable performance and practical features.
The Kenmore brand thrived throughout the mid-20th century, benefiting from Sears’ widespread reach and the growing demand for modern appliances. By the late 20th century, Kenmore had become one of the leading appliance brands in the United States, consistently ranking high in customer satisfaction surveys. It was a brand that people trusted, a brand that represented value and reliability.
However, as the retail landscape began to shift, Sears faced increasing competition from big-box stores and online retailers. This, in turn, had a significant impact on the Kenmore brand.
The Sears Decline and the Kenmore Shift
The late 20th and early 21st centuries saw a dramatic decline in Sears’ fortunes. A combination of factors, including increased competition, changing consumer preferences, and strategic missteps, led to a steady erosion of Sears’ market share. As Sears struggled, so did Kenmore.
With fewer people shopping at Sears, Kenmore’s sales began to decline. The brand’s reliance on Sears as its primary distribution channel became a major liability. In an attempt to revitalize the brand, Sears began exploring new avenues for selling Kenmore appliances.
One significant development was the decision to sell Kenmore appliances through other retailers, including Amazon. This marked a departure from Kenmore’s traditional exclusivity with Sears. While this move aimed to broaden Kenmore’s reach, it also signaled a significant shift in the brand’s identity.
The ultimate blow came in 2018 when Sears filed for bankruptcy. This event cast a long shadow over the future of Kenmore. Amidst the bankruptcy proceedings, Sears decided to sell the Kenmore brand to Transform Holdco LLC, an affiliate of ESL Investments, a hedge fund controlled by Eddie Lampert.
Kenmore Today: Who Makes Kenmore Refrigerators Now?
Following the acquisition by Transform Holdco, the Kenmore brand entered a new chapter. While Sears stores continued to sell Kenmore appliances (albeit in a limited capacity), Transform Holdco focused on expanding Kenmore’s presence through other channels.
So, who actually makes Kenmore refrigerators today? The answer is that Kenmore doesn’t manufacture its own appliances. Instead, it contracts with various manufacturers to produce refrigerators under the Kenmore name. Over the years, these manufacturers have included industry giants like Whirlpool, LG, and Electrolux.
The specific manufacturer of a particular Kenmore refrigerator can vary depending on the model and year of production. Typically, you can identify the manufacturer by examining the model number and serial number on the appliance. Online resources and appliance repair websites often provide information on decoding these numbers to determine the original manufacturer.
It’s important to note that the quality and features of Kenmore refrigerators can vary depending on the manufacturer. Some models may be virtually identical to those sold under the manufacturer’s own brand, while others may have unique features or specifications.
The current status of Kenmore refrigerator production is somewhat opaque. While Kenmore refrigerators are still available for purchase through various retailers, including Amazon, the range of models and availability may be more limited compared to the brand’s heyday.
Finding Kenmore Refrigerators in the Current Market
While Kenmore refrigerators may not be as ubiquitous as they once were, they are still available for purchase. The primary online retailer for Kenmore appliances is Amazon. You can also find Kenmore refrigerators at Sears, although the selection may be limited.
When shopping for a Kenmore refrigerator, it’s important to pay close attention to the model number and specifications. Researching the model online can help you determine the manufacturer and compare features with similar refrigerators from other brands.
Consider the following factors when choosing a Kenmore refrigerator:
- Size and capacity: Choose a refrigerator that fits your kitchen space and meets your storage needs.
- Features: Look for features that are important to you, such as ice makers, water dispensers, and adjustable shelves.
- Energy efficiency: Opt for a refrigerator with a high Energy Star rating to save on energy costs.
- Warranty: Check the warranty terms and conditions to ensure adequate protection against defects.
- Price: Compare prices from different retailers to find the best deal.
It is recommended to read customer reviews before making a purchase. These reviews can provide valuable insights into the refrigerator’s performance, reliability, and any potential issues.
The Future of Kenmore Refrigerators
The future of Kenmore refrigerators remains uncertain. While the brand has survived the Sears bankruptcy, it faces significant challenges in a highly competitive appliance market.
Whether Transform Holdco will invest in revitalizing the Kenmore brand and expanding its product line remains to be seen. One potential strategy could be to focus on niche markets or to develop innovative new refrigerator models that appeal to modern consumers.
Another possibility is that the Kenmore brand will continue to exist in a diminished capacity, primarily as a private-label brand sold through a limited number of retailers. Ultimately, the success of Kenmore refrigerators will depend on a variety of factors, including consumer demand, marketing efforts, and the overall health of the appliance market.
In conclusion, while Kenmore refrigerators are still being made, the brand’s position in the market is not what it once was. The refrigerators are manufactured by other companies and sold under the Kenmore brand name. Understanding the history of Kenmore and its current status is crucial for consumers considering purchasing a Kenmore refrigerator.
Do they currently manufacture Kenmore refrigerators under the Kenmore brand name?
Yes, Kenmore refrigerators are still being manufactured. However, it’s important to understand that the brand's ownership and manufacturing have changed significantly in recent years. After Sears, the original owner, faced financial difficulties, the Kenmore brand was sold to Transformco. Transformco then licensed the brand to various manufacturers.
Currently, different manufacturers produce Kenmore refrigerators for sale at retailers like Sears and third-party retailers. This means the specific manufacturer and the features of a Kenmore refrigerator can vary depending on the model. Consumers should carefully review the specifications and warranty information for each Kenmore refrigerator to understand its origin and coverage.
Who makes Kenmore refrigerators now?
The manufacturing of Kenmore refrigerators isn't handled by a single company. Since Transformco acquired the Kenmore brand, they've licensed production to several different appliance manufacturers. This means the exact manufacturer varies depending on the specific model and its features.
Identifying the specific manufacturer requires looking at the model number and researching its specifications. Often, the manufacturer is indicated on the appliance itself or in the accompanying documentation. By checking the model number against manufacturer databases, you can determine who actually made the specific Kenmore refrigerator you are considering or already own.
Where can you buy Kenmore refrigerators?
Kenmore refrigerators are primarily available at Sears stores and through the Sears website. Sears remains a key retailer for the Kenmore brand, reflecting its historical association. They offer a range of Kenmore refrigerator models, typically aligned with their existing appliance offerings.
In addition to Sears, you may find Kenmore refrigerators at other retailers, both online and in physical stores. These retailers are generally authorized resellers or distributors who carry a selection of Kenmore appliances. It's always advisable to compare prices and warranty terms across different retailers to ensure you get the best deal and after-sales support.
Are Kenmore refrigerators reliable?
The reliability of Kenmore refrigerators can vary depending on the specific model and the manufacturer that produced it. Because Kenmore is now a licensed brand, the quality and features are not consistent across all models. Some models may be highly reliable, while others may have more reported issues.
To determine the reliability of a specific Kenmore refrigerator, it's essential to research customer reviews and professional appliance reviews. Look for information on common problems, repair frequency, and overall customer satisfaction. Paying attention to these insights can help you make an informed decision and choose a Kenmore refrigerator that meets your expectations for reliability.
What is the warranty like on a new Kenmore refrigerator?
The warranty on a new Kenmore refrigerator depends on the specific model and the retailer from which it was purchased. Typically, Kenmore refrigerators come with a manufacturer's warranty covering parts and labor for a certain period, often one year. However, some models might offer extended warranties on specific components like the compressor.
It's crucial to carefully review the warranty information provided with the refrigerator at the time of purchase. Understand the duration of the warranty, what it covers, and the process for filing a claim. Additionally, inquire about extended warranty options, either through the manufacturer or the retailer, to provide additional protection against unexpected repairs in the future.
How do I find parts for my Kenmore refrigerator?
Finding parts for your Kenmore refrigerator can be accomplished through several avenues. The Sears PartsDirect website is a primary resource, as it specializes in replacement parts for Kenmore appliances. You can search for parts using your refrigerator's model number to ensure compatibility.
Besides Sears PartsDirect, other online retailers and appliance parts suppliers also carry Kenmore refrigerator parts. When searching, make sure to have your refrigerator's model number handy for accurate identification. Additionally, consider contacting local appliance repair shops; they often have access to parts or can help you locate them from their suppliers.
What happened to the Kenmore brand?
The Kenmore brand's history is intertwined with Sears, which originally owned and developed the brand. As Sears experienced financial difficulties and filed for bankruptcy, the Kenmore brand was sold to Transformco. This marked a significant shift in the brand's management and direction.
Transformco decided to license the Kenmore brand to various manufacturers rather than directly producing all Kenmore appliances themselves. This strategic decision allowed the Kenmore name to continue being used on a range of appliances, but it also resulted in variations in quality and features depending on the individual manufacturer responsible for each product line. The brand still exists but operates under a different business model.