The undead have always captivated our imaginations, shambling their way through countless movies, books, and video games. But what happens when this fascination intersects with our love for a good burger? The answer is Zombie Burger + Drink Lab, a restaurant chain that took the culinary world by storm with its unique and delightfully macabre theme. But where did this brain-loving brainchild actually originate? Let’s sink our teeth into the history of Zombie Burger and uncover the story behind its rise from the depths.
The Birth of Brains: Des Moines, Iowa, and the Vision of George Formaro
The story of Zombie Burger begins in the heart of Des Moines, Iowa. Far from being a desolate wasteland, Des Moines is a vibrant city with a thriving culinary scene. It was within this context that George Formaro, a restaurateur with a knack for spotting unique opportunities, envisioned something truly different.
Formaro wasn’t new to the restaurant business. He had already made a name for himself with other successful ventures in the Des Moines area. However, he wanted to create something that would not only offer great food but also provide a memorable and immersive experience for his customers. He sought to fill a gap in the market for a restaurant that was both family-friendly and undeniably quirky.
Formaro drew inspiration from the burgeoning zombie craze that was sweeping the nation. Shows like “The Walking Dead” were dominating television ratings, and zombie-themed movies were consistently popular. He saw the potential to tap into this cultural phenomenon and create a restaurant that celebrated all things undead.
The Ingredients of a Success Story: Theme, Menu, and Atmosphere
Formaro understood that a successful themed restaurant requires more than just a catchy name. He knew that every aspect of Zombie Burger, from its menu to its décor, had to contribute to the overall experience.
The menu was carefully crafted to be both delicious and slightly unsettling. Burgers were given names like “Raygun,” “The Undead Elvis,” and “They’re Coming to Get You Barbara,” each featuring unique combinations of toppings and flavors. There were also tater tots, milkshakes, and a full bar serving up zombie-themed cocktails. The names were memorable, the combinations of toppings adventurous, and the presentation, even just slightly grotesque.
The atmosphere was equally important. Formaro transformed the restaurant space into a post-apocalyptic haven, complete with zombie-themed murals, eerie lighting, and even a quarantine zone. The walls were adorned with zombie movie posters, comic book art, and custom-designed artwork that captured the essence of the undead. Servers were encouraged to embrace the theme, adding to the immersive experience.
The location also played a crucial role. The first Zombie Burger was situated in the East Village of Des Moines, a vibrant and eclectic neighborhood known for its independent shops, art galleries, and nightlife. This location provided the perfect backdrop for a restaurant as unconventional as Zombie Burger.
From Local Sensation to Regional Phenomenon: The Expansion of the Undead Empire
Zombie Burger quickly became a local sensation in Des Moines. People were drawn to its unique theme, delicious food, and fun atmosphere. The restaurant was constantly packed, with lines often stretching out the door.
Formaro saw the potential to expand Zombie Burger beyond Des Moines. He carefully considered his options, taking into account factors such as market demand, location, and brand consistency.
The second Zombie Burger location opened in Ankeny, Iowa, a suburb of Des Moines. This expansion proved to be successful, demonstrating that the concept could resonate with a broader audience. The Ankeny location maintained the same commitment to quality food and immersive atmosphere as the original, solidifying Zombie Burger’s reputation as a must-visit destination.
Further expansion included opening locations in other Iowa cities, such as Jordan Creek. This location, like the others, offered the signature zombie theme and menu, solidifying Zombie Burger’s presence as a beloved Iowa restaurant chain.
Maintaining the Brand’s Undead Integrity: Consistency and Innovation
As Zombie Burger expanded, it was crucial to maintain the brand’s identity and ensure consistency across all locations. Formaro and his team worked hard to create a set of standards that would guide every aspect of the restaurant’s operations. This included everything from menu preparation to employee training to décor.
However, they also recognized the importance of innovation. While maintaining the core elements of the Zombie Burger concept, they continually introduced new menu items, updated the décor, and experimented with different marketing strategies to keep the brand fresh and exciting. This balance between consistency and innovation has been key to Zombie Burger’s long-term success. The constant tweaking of the menu, new seasonal offerings, and updated themed elements were all part of keeping the experience fresh for returning patrons.
More Than Just Brains: The Broader Impact of Zombie Burger
Zombie Burger’s success extends beyond just serving delicious burgers and creating a fun atmosphere. The restaurant has also had a positive impact on the Des Moines community and the broader culinary landscape.
The restaurant has become a popular tourist destination, attracting visitors from all over the country who are eager to experience its unique brand of undead hospitality. This has helped to boost the local economy and put Des Moines on the map as a culinary destination.
Zombie Burger has also inspired other restaurants to be more creative and adventurous with their themes and menus. It has shown that it is possible to create a successful restaurant that is both fun and high-quality. Its existence challenged the traditional expectations of what a restaurant could be.
Furthermore, Zombie Burger has become a popular venue for events and fundraisers, supporting local charities and organizations. This demonstrates the restaurant’s commitment to giving back to the community that has supported it.
The Future of the Undead: What’s Next for Zombie Burger?
While the future is always uncertain, it seems likely that Zombie Burger will continue to thrive. The restaurant has a strong brand, a loyal following, and a proven track record of success.
It is possible that the chain will continue to expand, opening new locations in other cities and states. It is also likely that they will continue to innovate, introducing new menu items and exploring new ways to enhance the customer experience.
The key to Zombie Burger’s long-term success will be its ability to stay true to its unique identity while also adapting to changing trends and customer preferences. This will require a continued commitment to quality food, immersive atmosphere, and excellent customer service.
Delving Deeper: George Formaro and the Orchestration of Success
George Formaro’s journey to creating Zombie Burger isn’t a solo act. It’s a story of vision, but also collaboration and an understanding of the restaurant industry’s nuances. He wasn’t just throwing burgers together; he was crafting an experience.
Formaro’s background played a significant role. He had a proven record of success in the Des Moines restaurant scene, which provided him with the experience and resources necessary to launch Zombie Burger. He had a deep understanding of the local market and knew what it took to attract and retain customers.
He also assembled a strong team around him, including chefs, designers, and marketing professionals who shared his vision and were passionate about bringing it to life. The creative team was essential in bringing the zombie theme to life in a unique and memorable way.
Formaro’s attention to detail was also crucial. He personally oversaw every aspect of the restaurant, from the menu design to the décor to the employee training. He wanted to ensure that every customer had a consistent and memorable experience.
The Secret Sauce: More Than Just Gimmicks
While the zombie theme is undoubtedly a key element of Zombie Burger’s success, it’s not the only reason why the restaurant has thrived. The food is actually good. Consistently so.
Formaro’s commitment to using high-quality ingredients and crafting delicious recipes is often overlooked in the focus on the restaurant’s theme. But it’s arguably the most important factor in its success. The burgers are made with fresh, locally sourced beef, and the toppings are carefully selected to complement the flavors of the patties.
The attention to detail extends beyond the burgers. The tater tots are perfectly crispy, the milkshakes are rich and creamy, and the cocktails are expertly crafted. Every item on the menu is designed to be both delicious and visually appealing. It’s also interesting to note the name and how the “Drink Lab” component became increasingly important as it expanded.
The restaurant’s commitment to customer service is also a key differentiator. The staff is friendly and knowledgeable, and they go out of their way to make sure that every customer has a positive experience.
Beyond the Burger: Zombie Burger as a Cultural Touchstone
Zombie Burger has transcended its role as just a restaurant and has become a cultural touchstone in Des Moines and beyond. It’s a place where people can gather to celebrate their love of zombies, enjoy delicious food, and have a memorable experience.
The restaurant has hosted numerous events and promotions over the years, including zombie walks, costume contests, and movie screenings. These events have helped to create a sense of community among Zombie Burger’s fans.
The restaurant has also been featured in numerous media outlets, including newspapers, magazines, and television shows. This has helped to raise its profile and attract visitors from all over the country.
Zombie Burger is more than just a restaurant; it’s a destination. It’s a place where people can escape the mundane and immerse themselves in a world of undead fun. Its impact on the Des Moines community and the broader culinary landscape is undeniable.
The Staying Power of the Undead: Why Zombie Burger Endures
In the fickle world of restaurants, where trends come and go, Zombie Burger has managed to maintain its popularity for over a decade. This is a testament to the restaurant’s unique concept, high-quality food, and commitment to customer service.
The zombie theme, while initially a trend, has proven to have staying power. The fascination with the undead continues to captivate audiences, ensuring that Zombie Burger remains relevant.
The restaurant’s ability to adapt and innovate is also crucial to its enduring success. By continually introducing new menu items, updating the décor, and experimenting with different marketing strategies, Zombie Burger has kept the brand fresh and exciting.
Ultimately, Zombie Burger’s success is due to its ability to provide a consistently positive and memorable experience for its customers. It’s a place where people can escape the ordinary, enjoy delicious food, and connect with others who share their love of the undead. That experience continues to draw customers, proving that sometimes, the best ideas are the ones that are a little…unconventional.
The Legacy of George Formaro and Zombie Burger
George Formaro’s contribution to the Des Moines culinary scene is undeniable. Zombie Burger is just one example of his innovative and successful ventures. He left a lasting impact on the community and inspired other restaurateurs to think outside the box and create unique dining experiences. While Formaro unfortunately passed away in 2023, his legacy lives on through Zombie Burger and the other restaurants he created. His vision continues to guide the restaurant’s operations and inspire the team to maintain the high standards that he set. He showed that a themed restaurant could be more than just a gimmick; it could be a place where people could enjoy great food, have fun, and create lasting memories.
The continued success of Zombie Burger stands as a testament to his entrepreneurial spirit and his unwavering commitment to quality and innovation. The restaurant remains a popular destination for locals and tourists alike, and it continues to be recognized as one of the best themed restaurants in the country. Even without Formaro at the helm, the spirit of innovation and commitment to the experience remains. The menu continues to evolve, the atmosphere is constantly being refreshed, and the staff remains dedicated to providing excellent customer service. This continued dedication to his original vision ensures that Zombie Burger will continue to thrive for many years to come.
What inspired the creation of Zombie Burger + Drink Lab?
Zombie Burger + Drink Lab was born from a desire to offer a unique and exciting dining experience unlike anything else in Des Moines, Iowa. George Formaro, the owner, aimed to create a restaurant that blended the popular culture of zombie movies with a creative and delicious menu. The concept was to offer gourmet burgers with unusual toppings, a wide selection of creative drinks, and an immersive, post-apocalyptic atmosphere.
The inspiration also stemmed from a fascination with horror movies and the resurgence of the zombie genre in popular media. Formaro recognized the potential for a themed restaurant to attract a diverse audience, from burger aficionados to zombie enthusiasts. He wanted to create a fun and engaging environment that would be both memorable and shareable, making Zombie Burger a destination location.
Where was the first Zombie Burger + Drink Lab located?
The first Zombie Burger + Drink Lab opened its doors in Des Moines, Iowa, in the East Village neighborhood. This location was carefully chosen for its up-and-coming atmosphere and vibrant nightlife. The East Village provided the perfect backdrop for the restaurant’s unique theme and offered a sense of discovery for customers seeking something different.
The initial success of the Des Moines location served as a springboard for future expansion. The East Village proved to be an ideal testing ground for the Zombie Burger concept, demonstrating its appeal and paving the way for additional locations. The choice of this neighborhood was strategic, contributing significantly to the restaurant’s initial buzz and long-term popularity.
What makes Zombie Burger’s menu unique?
Zombie Burger’s menu distinguishes itself through its creatively named burgers inspired by zombie lore and horror films. Each burger features a unique combination of ingredients, often including unconventional toppings such as peanut butter, mac and cheese, and even fried eggs. This focus on bold and unexpected flavors sets it apart from typical burger joints.
Beyond the burgers, the restaurant also offers a diverse selection of sides, shakes, and cocktails that further enhance the dining experience. These items often incorporate thematic elements and unusual flavor combinations, mirroring the creativity found in the burger menu. This holistic approach ensures that every aspect of the meal contributes to the overall Zombie Burger experience.
What kind of atmosphere can customers expect at Zombie Burger?
Customers entering Zombie Burger can expect an immersive and engaging post-apocalyptic atmosphere. The restaurant’s interior is designed to resemble a zombie-infested landscape, complete with themed decor, dim lighting, and custom artwork. This environment creates a sense of adventure and excitement, enhancing the overall dining experience.
The restaurant also incorporates visual and auditory elements to further immerse guests in the theme. Sound effects, zombie movie clips, and interactive displays contribute to the overall atmosphere, making it a memorable and entertaining dining destination. The immersive environment distinguishes Zombie Burger from traditional restaurants, attracting customers seeking a unique and thrilling experience.
How has Zombie Burger expanded since its original location?
Following the success of its initial location in Des Moines, Zombie Burger + Drink Lab expanded to other locations within Iowa and beyond. This expansion included opening restaurants in other cities, allowing a wider audience to experience the unique concept and menu offerings. The expansion strategy focused on selecting locations that would align with the restaurant’s brand and appeal to a diverse customer base.
The expansion of Zombie Burger demonstrates the brand’s ability to resonate with customers and adapt to different markets. While maintaining its core identity and theme, the restaurant has been able to successfully replicate its unique dining experience in various locations. This growth highlights the enduring popularity of the Zombie Burger concept and its potential for continued expansion.
What challenges did Zombie Burger face in establishing its brand?
Establishing Zombie Burger’s brand involved overcoming the challenge of convincing customers to embrace the unconventional theme and menu. The concept of a zombie-themed restaurant with unusual burger toppings was initially met with skepticism by some. Building trust and demonstrating the quality of the food were crucial in attracting customers and establishing the brand’s credibility.
Another challenge was maintaining the consistency of the brand experience across different locations. Ensuring that each restaurant captured the unique atmosphere and delivered the same level of quality and service was essential for maintaining customer satisfaction and loyalty. Effectively managing the brand’s image and reputation across multiple locations was critical for long-term success.
What is the legacy of Zombie Burger + Drink Lab?
The legacy of Zombie Burger + Drink Lab is that of a pioneering themed restaurant that successfully blended culinary creativity with popular culture. It demonstrated that a unique and engaging concept could attract a diverse audience and create a memorable dining experience. Zombie Burger’s success inspired other restaurants to embrace unconventional themes and experiment with innovative menu offerings.
Zombie Burger also left a mark on the Des Moines culinary scene, contributing to the city’s reputation as a destination for innovative and exciting dining experiences. Its commitment to quality, creativity, and customer engagement set a new standard for themed restaurants and demonstrated the potential for combining food and entertainment in a unique and engaging way. Its legacy continues to inspire culinary entrepreneurs to push boundaries and create memorable dining experiences.