The Greenbrier Resort, a sprawling luxury destination nestled in the Allegheny Mountains of West Virginia, has a rich and captivating history spanning centuries. Its opulent accommodations, world-class amenities, and stunning natural setting have attracted presidents, celebrities, and travelers from around the globe. But behind the grand facade lies a complex ownership structure that has evolved over time. Understanding who owns the Greenbrier Resort today requires delving into its past, exploring its various owners, and uncovering the current entity responsible for its operation and stewardship.
A Journey Through Time: From Salt Springs to Luxury Resort
The Greenbrier’s story begins long before it became the iconic resort we know today. Its origins can be traced back to the late 18th century when settlers discovered the area’s medicinal sulphur springs. These springs, believed to possess healing properties, attracted visitors seeking relief from various ailments.
The first hotel-like structure was built in 1778, marking the beginning of the area’s transformation into a popular spa destination. Over the next several decades, the property changed hands and underwent numerous expansions and renovations.
The Early Days: Building a Reputation
In the early 19th century, the property came under the ownership of the Holt family, who played a significant role in shaping its future. They built the first “Grand Hotel” in 1858, solidifying the Greenbrier’s reputation as a premier resort. The Civil War brought significant disruptions, and the resort was even used as a hospital by both Confederate and Union forces.
Post-Civil War Growth and Expansion
Following the Civil War, the Greenbrier experienced a period of resurgence. The Chesapeake & Ohio Railway purchased the property in 1869, recognizing its potential as a tourist destination accessible by rail. This marked a turning point, leading to significant investments in infrastructure and amenities. The railroad company constructed new hotels, cottages, and recreational facilities, transforming the Greenbrier into a world-class resort.
The CSX Era: A Century of Stewardship
For over a century, the Chesapeake & Ohio Railway (later CSX Corporation) played a pivotal role in the Greenbrier’s history. Their ownership shaped the resort’s identity and contributed significantly to its growth and development.
CSX’s Commitment to Excellence
Under CSX’s stewardship, the Greenbrier continued to attract a distinguished clientele, including presidents, royalty, and celebrities. The resort became known for its impeccable service, luxurious accommodations, and a wide range of activities, including golf, tennis, and horseback riding. CSX invested heavily in maintaining the Greenbrier’s grandeur and preserving its historic charm.
Discovering the Bunker: A Cold War Secret
Perhaps one of the most fascinating aspects of the Greenbrier’s history is the discovery of a secret underground bunker built during the Cold War. This massive facility, codenamed “Project Greek Island,” was intended to house members of the U.S. Congress in the event of a nuclear attack. The bunker remained a secret for decades, hidden beneath the resort’s West Virginia Wing. Its existence was finally revealed in 1992, adding another layer of intrigue to the Greenbrier’s already compelling story.
The Justice Family Takes Over: A New Chapter Begins
In 2009, a new chapter began for the Greenbrier when it was acquired by Jim Justice, a West Virginia businessman and politician. This marked a significant turning point in the resort’s history, as it transitioned from corporate ownership to private ownership under a passionate individual with deep ties to the region.
Saving the Greenbrier from Bankruptcy
Justice’s acquisition of the Greenbrier came at a critical time. The resort was facing financial difficulties and was on the brink of bankruptcy. Justice stepped in to save the Greenbrier, promising to invest in its future and preserve its legacy. His commitment to the resort and the local community was widely praised.
Investing in the Future: New Amenities and Renovations
Under Justice’s ownership, the Greenbrier underwent significant renovations and expansions. New amenities were added, including a casino, a medical spa, and additional lodging options. These investments were aimed at attracting a wider range of visitors and ensuring the Greenbrier’s continued success. The Justice family prioritized preserving the historical integrity of the property while modernizing its offerings to meet the demands of today’s discerning travelers.
Today: The Justice Family and Greenbrier Resort Management Company
Currently, the Greenbrier Resort is owned by the Justice family. Day-to-day operations are managed by the Greenbrier Resort Management Company. This management structure allows the Justice family to maintain overall control and vision while delegating operational responsibilities to experienced professionals.
Jim Justice: A Passionate Owner
Jim Justice’s passion for the Greenbrier and his commitment to West Virginia are evident in his ongoing efforts to enhance the resort and promote tourism in the region. He has overseen numerous improvements and initiatives aimed at attracting visitors and creating jobs.
The Greenbrier Resort Management Company: Ensuring Excellence
The Greenbrier Resort Management Company is responsible for overseeing all aspects of the resort’s operations, from guest services to marketing and sales. Their team of experienced professionals works to ensure that the Greenbrier maintains its reputation for excellence and provides guests with an unforgettable experience. The management company is dedicated to preserving the resort’s history and tradition while adapting to the evolving needs of the hospitality industry.
The Greenbrier’s Enduring Legacy: More Than Just a Resort
The Greenbrier is more than just a luxury resort; it is a national treasure with a rich history and a significant cultural impact. Its story reflects the evolution of American tourism and the changing landscape of the hospitality industry.
A Symbol of West Virginia
The Greenbrier is an important symbol of West Virginia, representing the state’s natural beauty, its rich history, and its warm hospitality. The resort attracts visitors from around the world, showcasing the best that West Virginia has to offer.
Preserving History and Tradition
The owners and management of the Greenbrier are committed to preserving its history and tradition for future generations. They understand the importance of maintaining the resort’s historic architecture, its unique character, and its connection to the past.
The story of the Greenbrier is a testament to the enduring appeal of luxury, the power of history, and the importance of stewardship. From its humble beginnings as a spa destination to its current status as a world-class resort, the Greenbrier has captivated visitors for centuries. And with the Justice family at the helm, its future looks bright.
Economic Impact of the Greenbrier
The Greenbrier Resort serves as a major economic engine for the state of West Virginia and the surrounding communities. The resort directly employs a significant number of local residents, providing jobs in various sectors, including hospitality, tourism, and entertainment. Additionally, the Greenbrier generates substantial tax revenue for the state, contributing to public services and infrastructure projects.
The resort’s economic impact extends beyond direct employment and tax revenue. The Greenbrier attracts a large number of visitors to the region, boosting local businesses such as restaurants, shops, and transportation services. The resort also serves as a venue for conferences, conventions, and special events, further stimulating economic activity in the area.
The Future of the Greenbrier Resort
Under the continued ownership of the Justice family and the guidance of the Greenbrier Resort Management Company, the future of the Greenbrier Resort appears promising. Ongoing investments in renovations, expansions, and new amenities are expected to enhance the resort’s appeal and attract an even wider range of visitors.
The resort is also committed to sustainability and environmental stewardship, implementing practices to minimize its environmental impact and preserve the natural beauty of the surrounding area.
Greenbrier Resort: Ownership Timeline
Here is a brief timeline highlighting the ownership of the Greenbrier Resort:
| Time Period | Owner(s) |
|---|---|
| Late 1700s – Early 1800s | Various Individuals and Families |
| Mid-1800s | Holt Family |
| 1869 – 2009 | Chesapeake & Ohio Railway (later CSX Corporation) |
| 2009 – Present | Justice Family |
The Greenbrier Resort stands as a testament to the vision and dedication of its various owners throughout its history. The Justice family is dedicated to upholding the legacy of the Greenbrier. They ensure it remains a premier destination for generations to come.
Who currently owns The Greenbrier Resort?
The Greenbrier Resort is currently owned by Justice Family Group, LLC, a company owned by Jim Justice, the current Governor of West Virginia. He purchased the resort in 2009, saving it from bankruptcy. This acquisition marked a significant turning point in the resort’s history, providing stability and injecting much-needed investment for renovations and expansion.
Justice’s ownership has been characterized by significant capital improvements and the introduction of new attractions, including the Greenbrier Casino Club and the expansion of the resort’s sporting facilities. His commitment to preserving the Greenbrier’s historical significance while modernizing its offerings has been a key factor in its continued success as a premier destination.
What led to the previous owners filing for bankruptcy?
The Greenbrier Resort’s previous owner, CSX Corporation, faced significant financial challenges that ultimately led to the resort’s bankruptcy in 2009. These challenges were largely attributable to declining revenues, coupled with the high costs associated with maintaining the sprawling resort property and its historical significance. The economic downturn of the late 2000s further exacerbated these financial difficulties.
Furthermore, CSX, primarily a transportation company, may not have had the core competency required to effectively manage a luxury resort of The Greenbrier’s scale and complexity. This contributed to a situation where the resort struggled to maintain profitability and ultimately became a financial burden, prompting the decision to seek bankruptcy protection and find a new owner capable of revitalizing the property.
How did Jim Justice acquire The Greenbrier Resort?
Jim Justice acquired The Greenbrier Resort in 2009 after CSX Corporation declared bankruptcy for the property. Justice, a West Virginia native and successful businessman, stepped in with a bid to purchase the resort, driven by a desire to preserve its legacy and prevent its closure. His offer was accepted, marking a significant moment for both the resort and the state of West Virginia.
The acquisition involved a substantial investment and a commitment to revitalizing the resort’s operations. Justice’s understanding of the region and his business acumen played a crucial role in securing the deal and charting a new course for The Greenbrier, ensuring its survival and continued contribution to the local economy.
What is the historical significance of The Greenbrier’s ownership?
The Greenbrier’s ownership history is intricately linked to the development of the United States and its evolving social landscape. From its early days as a haven for the wealthy elite to its role as a military hospital during World War II and its subsequent purchase by the Chesapeake and Ohio Railway (later CSX), the resort has reflected different eras and societal trends. Each ownership transition has left its mark on the property, shaping its character and contributing to its unique story.
The transition to Jim Justice’s ownership in 2009 is particularly significant, as it represents a shift from corporate ownership back to local stewardship. This change has brought a renewed focus on preserving the resort’s historical integrity while also investing in its future, ensuring that The Greenbrier remains a national treasure for generations to come.
What changes have been implemented at The Greenbrier under its current ownership?
Under the ownership of Jim Justice, The Greenbrier Resort has undergone numerous significant changes and improvements. These include extensive renovations to guest rooms and public spaces, the addition of new amenities such as the Greenbrier Casino Club, and the expansion of its sporting facilities, including the addition of a new golf course. These changes have modernized the resort while preserving its historical charm.
Furthermore, Justice has focused on attracting high-profile events to The Greenbrier, such as the Greenbrier Classic PGA Tour event (now no longer held there), which significantly boosted the resort’s visibility and attracted a wider range of visitors. These strategic investments and initiatives have contributed to the resort’s revitalization and continued success as a premier destination.
Was there a secret bunker at The Greenbrier, and who owned it?
Yes, a secret bunker existed beneath The Greenbrier Resort, code-named “Project Greek Island.” It was built in the late 1950s to serve as an emergency relocation center for the United States Congress in the event of a nuclear attack during the Cold War. The bunker was meticulously designed and fully equipped to house and sustain members of Congress for an extended period.
The ownership of the bunker technically resided with the U.S. government, specifically the General Services Administration (GSA). However, its existence was concealed from the public and most of The Greenbrier’s staff for decades. The secret was finally revealed in 1992, after which the bunker was decommissioned and is now a popular tourist attraction, offering tours that explore its Cold War history.
How does the current ownership impact the local economy and community?
The current ownership of The Greenbrier Resort, by Justice Family Group, LLC, has a significant positive impact on the local economy and community. The resort is one of the largest employers in the region, providing jobs and economic opportunities for many residents. The resort’s operations also contribute significantly to local tax revenues, supporting vital public services and infrastructure.
Furthermore, the Justice family’s commitment to investing in The Greenbrier has spurred economic development in the surrounding area. The resort’s popularity as a tourist destination attracts visitors who spend money at local businesses, supporting the growth of restaurants, shops, and other service providers. The Greenbrier’s presence enhances the overall quality of life in the community and serves as a source of pride for local residents.